Unlocking The Trillion Dollar Opportunity!!

In 2003, Iconic 1100 phone sold more than 500 million units by Nokia in an year. Which is highest selling phone till now. In 2010, Blockbuster one of the most recognizable brand in the video rental space having around 9,000 stores & more than 60,000 employees. The company filed for bankruptcy protection. In 2015, All the telecom operator in world together send 20B messages, which is less than 30B message send by the WhatsApp in a day. All the above well-known & monopoly companies are bankrupt & certainly there business model disappears! We stand on the brink of a technological revolution that will fundamentally alter the way we live, work, and relate to one another. In its scale, scope, and complexity, this transformation will be unlike anything humankind has experienced before.This exponential growth transformed our life tremendously, in just a few years. So what does disruption mean in this context,

Change that occurs when new digital technology & business model affect the value proposition of an existing goods & service, doing business, social interaction & more generally “WAY OF THINKING”. These are the some area where Disruption is/was/will happened rapidly. The role of traditional media has changed dramatically in the age of the internet-driven, 24-hour news cycle and the proliferation of social media. Technology will change the way of consuming the news. Newspaper no longer been an Ads or promotional channel. New generation consume news via Inshort,Dailyhunt,Buzzfeed,scoopwhoop,Reddit,Flipboard,Twitter,Facebook. It’s generate more traffic than traditional newspaper,magazine,tv combine together. Even world’s largest book publishers like Penguin,Pearson,McGraw-Hill face the heat of ebooks,iReader,kindle,online reader,audiobook,podcast,digital library. Likewise, Largest music companies like Sony,HMV,T-series, & other bricks and mortar business are fight for the survival. With a plethora of services such as Pandora, Spotify, soundcloud, Hulu,and Scribd, subscription-based entertainment is becoming more and more ubiquitous across different types of media. Netflix is eating into the profits of CBS. Until few years ago, people could watch shows,movie etc only on television sets, home rental services.

These shows etc were broadcasted to their TV sets by CBS, NBC, or Blockbuster.With the entry of Netflix and Youtubes the mode of delivery of videos has changed. 17.9 Billion in past year its an revenue of all the news paper together in US vs FACEBOOK. ✔️ In 2011, Netflix suppressed the 20 million subscribers in the USA & Canada, making it the world’s leading subscription service for movies & TV show. The simplest & most famous example I can think of right now is the disruption created by cab companies like Uber/ Ola to private fleets of yellow taxis. The regular taxis relied on hand signals while plying empty on roads — or simply waiting at a taxi stand for a passenger to turn up. With Uber/Ola coming up with an easy to use mobile app to book cabs, there has been a huge digital disruption to regular taxis. By the year end google & Uber come up with the self driving car.

Code red for many drivers & other automakers. Most car companies might become bankrupt. Traditional car companies try the evolutionary approach and just build a better car, while tech companies will do the revolutionary approach & looking to reinvent the wheel. Tesla go further in this research on most energy efficient electric cars & also huge invest in the mass transportation using Magnetic-Levitation system like Hyperloop. Along with this new Ideas wheel empowered with technology, it will disrupt the whole mode of transportation. As technology continues to advance, we see a shift in consumer expectations, which, in turn, leads to retailers rethinking their in-store strategies.Amazon already opened a supermarket without cash registers. You walk in, you take what you need and you walk out. Sensors and cameras automatically measure what you take and put everything on your credit card. Mobile, cloud, analytics,VR,Digital money and social media will be fully integrated into a unified merchandising system designed to vastly improve customer engagement.